Sourav Ganguly to promote Tripura tourism as a brand ambassador.

Sourav Ganguly, the charismatic and revered former captain of the Indian cricket team, has recently taken on a prestigious role as the brand ambassador of Tripura tourism, a remarkable honor for both Ganguly and the state of Tripura itself. This appointment signifies the convergence of their shared passion for cricket and culture, creating a harmonious alliance that promises to elevate Tripura's profile on the tourism map.

Situated in Northeast India, Tripura boasts a captivating tapestry of history, natural wonders, and diverse ethnic groups. The state beckons travelers with a plethora of attractions, including the majestic Ujjayanta Palace, the enchanting Neermahal Lake Palace, the awe-inspiring Unakoti rock-cut sculptures, the vibrant Sepahijala Wildlife Sanctuary, the picturesque Jampui Hills, and the serene Dumboor Lake.

Ganguly, a distinguished figure in Indian cricket who has also served as the president of the Board of Control for Cricket in India (BCCI), enthusiastically accepted the proposal to promote Tripura's tourism potential to the world. His willingness to collaborate with the state government and the tourism department reflects his commitment to showcasing Tripura as a captivating tourist destination.

The honorable chief minister of Tripura, Manik Saha, expresses unwavering confidence that Ganguly's involvement will inject new life into the state's tourism sector. Recognizing Ganguly's global popularity and immense fan following, Saha believes that his participation will undoubtedly provide a significant boost to Tripura's tourism industry.

The decision to appoint Ganguly as the brand ambassador of Tripura tourism stems from a productive meeting between Ganguly and the tourism minister of Tripura, Sushanta Chowdhury, held at Ganguly's residence in Kolkata on May 23, 2023. Chowdhury believes that the association with such an illustrious personality will immensely benefit Tripura's tourism sector, attracting a larger number of visitors to explore the state's natural and cultural treasures.

Beyond its impact on tourism, Ganguly's appointment holds symbolic significance, showcasing the warm and cordial relationship between Tripura and West Bengal, the state from which Ganguly hails. These neighboring regions share a common cultural heritage and linguistic affinity, making this collaboration even more harmonious. Ganguly's close association with West Bengal's chief minister, Mamata Banerjee, played a pivotal role in his election as the president of the Cricket Association of Bengal in 2015.

However, amid the celebratory atmosphere surrounding Ganguly's appointment, rumors have surfaced concerning his political inclination toward the ruling Bharatiya Janata Party (BJP) in Tripura. Some BJP leaders have expressed their delight at his selection and subtly hinted at the possibility of his entry into politics. Ganguly, however, has swiftly dismissed these speculations, emphasizing that his actions often become unduly politicized.

In essence, Ganguly's designation as the brand ambassador of Tripura tourism marks a mutually beneficial milestone for both parties involved. It presents a remarkable opportunity to enhance Tripura's image and bolster its economy, addressing the longstanding developmental and infrastructural gaps. For Ganguly, a multi-talented individual who has excelled in various fields, including cricket, commentary, administration, and entrepreneurship, this new role as a tourism promoter serves as another accolade in his illustrious career, enabling him to expand his horizons and connect with new audiences.